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Is Your Company "There" Yet?
Makena Technologies pioneered social virtual worlds with the launch of There.com in 2003, and today maintains the deepest understanding of how online community works successfully within a virtual world context. As a result, Makena is able to offer its partners the most powerful set of virtual world marketing solutions available, with six different programs to choose from. Makena also supports each marketing program with robust statistical reporting.

There.com's highly successful Virtual Merchandise Program puts your brand at the center of the user experience by offering virtual fashion items, vehicles, household furniture, art and accessories that feature your brand or content. This Program is a rich form of "social branding" that allows There.com members make your brand a part of their identity and everyday game-play experience. The Virtual Merchandise Program even generates revenue for marketers from the sale of their branded merchandise _and_ real world merchandise. Clients include bebe, K-SWISS, CosmoGirl, Scion, The Humane Society of the United States, NaCo, Capitol Music Group and The Country Music Hall of Fame and Museum.

Tap into our active community by hosting your own in-world events! There.com supports many types of events, including fashion shows, parties, racing sessions, dances, contests, multi-media events, celebrity appearances and music gatherings. There.com will even promote your event through a variety of online marketing channels.

There.com's World Integration option integrates your campaign deep into the user experience by placing your offering throughout multiple high-traffic areas in There.com. This is a completely customized solution that allows you to create virtually any type of interaction that you can think of with your brand.

Designed as a "quick start" option to get you up and running quickly, the Zone program allows marketers to purchase either 45-acre or 100-acre zones, using There.com's catalog of thousands of pre-existing 3D structures and objects, to quickly and easily develop your land.

Ideal for marketers with large customer bases and/or large amounts of content, the Custom Region solution provides a fully customized user experience and multiple elaborate environments inside There.com that can scale to support several thousand users concurrently. The Custom Region also offers a custom-branded client interface, allowing the marketer to tailor and control the user experience right from the beginning.

The Custom World program involves the development of a completely separate world based on your brand, which utilizes Makena's proven technology platform and world-class operational and customer support. The Custom World program offers a customized user interface, virtual economy (including buying, selling, trading, giving and borrowing), custom avatar design styles, four modes of in-world communication and the most powerful social networking features available for virtual worlds.

To speak with a Makena representative about any of our virtual world marketing programs, please contact us at opportunities@thereinc.com or call (206) 948-0878.